Arro
Scope: Market Research, Branding, Packaging Design, Print Production & Editorial Design
Arro is a premium credit card for minimalists who value simplicity, functionality, and quiet luxury in their financial experience.
Challenge
To create a credit card that feels both modern and timeless, standing out through its refined simplicity rather than excess ornamentation.
Solution
Arro was my exploration of quiet luxury. The design focused on balance and precision: matte black and soft grey tones, minimal typography, and subtle branding placement. Every choice was made to feel intentional and enduring, creating a card that feels modern today and classic years from now.
Outer Sleeve Box
A sleek black sleeve with the Arro logo, creating a premium unboxing experience.
Inner Box
After removing the sleeve, the main box appears, designed to securely hold the credit card and additional materials.
Card Placement
Inside, the packaging unfolds to reveal brand elements, with messaging that adds a personal touch.
Credit Card
A sleek, high-quality metal card with a platinum finish.
