Goals & Challenges

This project imagines a set of Netflix posters for Season 8, each exploring different visual narratives around the sport’s intensity, rivalry, and spectacle. Each artwork is tailored to appeal to different types of viewers. The campaign includes multiple poster variations and corresponding Netflix UI mockups, each emphasizing a different narrative thread of season 8 drama. The goal was to simulate how streaming platforms like Netflix optimize engagement through adaptive visuals, while staying true to the spirit of Formula One.