KUBO AND THE
TWO STRINGS
Concept, Teaser Poster, Theatrical Key Art
Challenges
Designing both a teaser and a theatrical poster required very different storytelling approaches. The teaser needed to intrigue with minimal elements and symbolism, while the theatrical had to communicate scale, character dynamics, and narrative stakes without overwhelming the composition. Achieving clarity and impact across both formats was the main design hurdle.
Solutions
The teaser was built around iconic elements and deliberate negative space to spark curiosity. For the theatrical, I established a clear hierarchy by placing the protagonist in the foreground, layering supporting characters and environment to build depth, and using light to direct focus. A consistent background, and controlled palette ensured cohesion, while allowing each poster to fulfill its unique role.
