KUBO AND THE TWO STRINGS
Concept, Teaser Poster, Theatrical Key Art
Challenges
Designing both a teaser and a theatrical poster required very different storytelling approaches. The teaser needed to intrigue with minimal elements and symbolism, while the theatrical had to communicate scale, character dynamics, and narrative stakes without overwhelming the composition. Achieving clarity and impact across both formats was the main design hurdle.
Solutions
The teaser was built around iconic elements and deliberate negative space to spark curiosity. For the theatrical, I established a clear hierarchy by placing the protagonist in the foreground, layering supporting characters and environment to build depth, and using light to direct focus. A consistent background, and controlled palette ensured cohesion, while allowing each poster to fulfill its unique role.
Key Art
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Key Art *
Teaser Poster
I used Kubo’s shamisen as a stand-in for storytelling, heritage, and inner strength, without showing Kubo himself. By keeping the environment dark and minimal, I let the warm amber lighting and floating origami suggest the film’s magic and mythology without giving anything away.
Theatrical Poster
I brought Kubo front and center and built the composition around him. I layered the supporting characters behind to establish scale, conflict, and lineage without letting them compete for attention, using warm lantern light and deep forest tones to create a mythic, cinematic atmosphere.