Challenges
Creating a unified brand system that worked across skincare, and fragrance without losing clarity or elegance. Balancing minimalism with the need for practical details like ingredients and directions.

Solutions
I designed the identity to operate on hierarchy rather than graphics. By prioritizing typographic structure, spacing, and material cues, I could let each product type carry different levels of information without changing the core system. This decision allowed fragrance to stay expressive through form and color, while skincare remained clear and legible, both reading as Klyros without visual noise.