Klyros
Branding, Packaging, Product Design
Klyros is a modern beauty brand spanning skincare, haircare, and fragrance. It’s defined by a design language that balances minimalism and sophistication, creating objects that feel timeless yet contemporary.
The name Klyros comes from the Greek word klēros, which means “heritage” or “what is meant to be.” It reflects the idea that beauty isn’t just surface deep, it’s something we inherit, shape, and pass forward in our own way.
Challenges
Creating a unified brand system that worked across skincare, haircare, and fragrance without losing clarity or elegance. Balancing minimalism with the need for practical details like ingredients and directions.
Solutions
A flexible hierarchy pairing serif for brand expression and sans serif for clarity. Minimal layouts with subtle color and texture cues to differentiate products, ensuring cohesion across all categories.
