Scope
Brand Identity
Website
Out-of-Home
Social Media
Experiential
Motion
Oceanwell
Oceanwell is a marine conservation nonprofit focused on protecting endangered species and their habitats. The identity is inspired by coral reefs, with vivid underwater imagery and direct messaging at the center of the brand. Across the work, marine life is shown both in its beauty and in its absence, drawing attention to the reality of extinction.
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Brand Identity
Website
Out-of-Home
Social Media
Experiential
Motion
Logo Exploration
Logo Exploration
Color Scheme
Color Scheme
Website
Website
Out-of-Home
This campaign visualizes the urgency of extinction by deconstructing marine life imagery to show species dissolving in real time.
Advertising (Out-of-Home)
Social Media
Social Media
Experiential
The walk-through exhibition turns the campaign into an immersive experience, surrounding visitors with underwater visuals and educational stories about endangered marine life.
Experiential
Collateral
Collateral
