Challenges
The challenge was to highlight the urgency of ocean conservation while keeping a hopeful tone. I needed to create a visual identity that would resonate with a wide audience and work across different media like digital ads, installations, and branded materials.

Solution
The logo was inspired by coral reefs, symbolizing the fragility of marine ecosystems. The color palette of blues and oranges reflected the ocean's calmness and the looming dangers it faces. This balance created a visual identity that was engaging, urgent, and adaptable across all platforms.

Oceanwell

Scope
Branding, Website, Advertising, Social Media, Environmental

Oceanwell is a conservation nonprofit focused on protecting marine ecosystems. I developed a cohesive brand system across digital, social, environmental, and campaign design to inspire awareness and action.

The challenge was to highlight the urgency of ocean conservation while keeping a hopeful tone. I needed to create a visual identity that would resonate with a wide audience and work across different media like digital ads, installations, and branded materials.
The logo was inspired by coral reefs, symbolizing the fragility of marine ecosystems. The color palette of blues and oranges reflected the ocean's calmness and the looming dangers it faces. This balance created a visual identity that was engaging, urgent, and adaptable across all platforms.

Logo Exploration

Color Scheme

Website Design

Advertising Campaign

This campaign visualizes the urgency of extinction by digitally deconstructing marine life imagery to show species dissolving in real time. I used compositing, masking, and particle-based treatments to create a sense of disappearance, paired with subtle fading typography to reinforce the message that the loss of marine life is inseparable from our own future.

Advertising Campaign

Social Media Design

Environmental Design

I designed an immersive environment that makes extinction feel physically present. Through spatial sequencing, large-scale visuals, and controlled lighting, I translated marine loss into a walk-through experience. The goal was to make people feel what data alone can't communicate.