Oceanwell
Branding, Website Design, Advertising Campaign, Social Media Design, & Environmental Design
Oceanwell is a non-profit dedicated to ocean conservation. The project focused on creating a brand that inspires action and raises awareness about preserving marine ecosystems through education and advocacy.
Challenges
The challenge was to highlight the urgency of ocean conservation while keeping a hopeful tone. I needed to create a visual identity that would resonate with a wide audience and work across different media like digital ads, installations, and branded materials.
Solution
The logo was inspired by a coral reef, symbolizing the fragility of marine ecosystems. The color palette of blues and oranges reflected the ocean's calmness and the looming dangers it faces. This balance created a visual identity that was engaging, urgent, and adaptable across all platforms.
Logo
Website Design
Advertising Campaign
This campaign visualizes the urgency of extinction by showing marine life fading before our eyes. Using bold typography and striking imagery, the work is designed to stop viewers in their tracks and remind them that the disappearance of marine species is inseparable from our own future.
Social Media Design
Environmental Design
This environmental design immerses viewers in the harsh reality of extinction, making the unseen loss feel tangible. Through impactful visuals and spatial storytelling, it challenges audiences to reflect on what’s disappearing—and what we stand to lose if we don’t take action.
Collateral Design
