Oceanwell
Scope
Branding, Website, Advertising, Social Media, Environmental
Oceanwell is a non-profit dedicated to ocean conservation. The project focused on creating a brand that inspires action and raises awareness about preserving marine ecosystems through education and advocacy.
Challenges
The challenge was to highlight the urgency of ocean conservation while keeping a hopeful tone. I needed to create a visual identity that would resonate with a wide audience and work across different media like digital ads, installations, and branded materials.
Solution
The logo was inspired by coral reefs, symbolizing the fragility of marine ecosystems. The color palette of blues and oranges reflected the ocean's calmness and the looming dangers it faces. This balance created a visual identity that was engaging, urgent, and adaptable across all platforms.
Logo Exploration
Color Scheme
Website Design
Advertising Campaign
This campaign visualizes the urgency of extinction by digitally deconstructing marine life imagery to show species dissolving in real time. I used compositing, masking, and particle-based treatments to create a sense of disappearance, paired with subtle fading typography to reinforce the message that the loss of marine life is inseparable from our own future.
Social Media Design
Environmental Design
I designed an immersive environment that makes extinction feel physically present. Through spatial sequencing, large-scale visuals, and controlled lighting, I translated marine loss into a walk-through experience. The goal was to make people feel what data alone can't communicate.
